BDS-Business Developement

Definition of market entry strategy.

Choosing the right market entry strategy is crucial for the success of any product, service, business area or idea. BDS does not provide standard "one-size-fits-all" strategies – it offers customized solutions. "Off-the-rack" strategies are usually only moderately successful.

We utilize quantitative and qualitative analyses as well as market knowledge to develop an appropriate strategy aligned with your company and objectives. Different options are taken into consideration, evaluated and merged into a consistent strategy. This also depends on whether the goal is to develop new market regions or launch a new product in a market that already exists.