{"id":663,"date":"2020-07-07T16:14:54","date_gmt":"2020-07-07T14:14:54","guid":{"rendered":"http:\/\/bds-germany.com\/?page_id=663"},"modified":"2020-08-20T11:45:34","modified_gmt":"2020-08-20T09:45:34","slug":"competitor-analysis","status":"publish","type":"page","link":"https:\/\/bds-germany.com\/en\/expertise\/competitor-analysis\/","title":{"rendered":"Competitor analysis"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.4.8&#8243; background_image=&#8221;https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/06\/hg_grey.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_row _builder_version=&#8221;4.4.8&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_image src=&#8221;https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/06\/bds-header-wettbewerbs-analyse.jpg&#8221; title_text=&#8221;bds-header-wettbewerbs-analyse&#8221; _builder_version=&#8221;4.4.8&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Intro-Text&#8221; _builder_version=&#8221;4.4.8&#8243; custom_padding=&#8221;40px|||||&#8221;][et_pb_row _builder_version=&#8221;4.4.8&#8243; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_dcsbcm_divi_breadcrumbs_module separator=&#8221;sep-pipe&#8221; _builder_version=&#8221;4.4.8&#8243; fontsbreadcrumbs_font_size=&#8221;14px&#8221; fontsbreadcrumblinks_text_color=&#8221;#e09900&#8243;][\/et_pb_dcsbcm_divi_breadcrumbs_module][et_pb_text admin_label=&#8221;H1&#8243; _builder_version=&#8221;4.4.8&#8243; custom_margin=&#8221;||15px||false|false&#8221;]<\/p>\n<h1>Customer and competitor analysis.<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#666666&#8243; _builder_version=&#8221;4.4.8&#8243; width=&#8221;100px&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.4.8&#8243; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_text _builder_version=&#8221;4.4.8&#8243; header_6_font_size=&#8221;18px&#8221;]<\/p>\n<h6>What do your competitors do differently?<\/h6>\n<p>In order to get a detailed understanding of the market environment, both (potential) customers and competitors are analyzed. Usually, this is done as \u201cdesk research\u201d, for which BDS has access to various databases. Market research and customer surveys can also be carried out together with an established partner.<\/p>\n<p>The result of these analyzes is used to estimate the possible reactions of the market and is therefore an important input for the evaluation of the business model and the creation of a market entry strategy.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.4.8&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.4.8&#8243; background_image=&#8221;https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/06\/hg_grey.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; locked=&#8221;off&#8221; global_module=&#8221;951&#8243;][et_pb_row _builder_version=&#8221;4.4.8&#8243; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_text _builder_version=&#8221;4.4.8&#8243; custom_margin=&#8221;||15px||false|false&#8221;]<\/p>\n<h2>Services of BDS<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#666666&#8243; _builder_version=&#8221;4.4.8&#8243; width=&#8221;100px&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.4.8&#8243; custom_padding=&#8221;30px|||||&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.4.8&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; background_color=&#8221;#ffffff&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxNiJ9fQ==@&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;rgba(0,0,0,0)&#8221; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;rgba(0,0,0,0.3)&#8221;][et_pb_image src=&#8221;https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/07\/bds-banner-marktpotentialanalyse.jpg&#8221; 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In order to get a detailed understanding of the market environment, both (potential) customers and competitors are analyzed. Usually, this is done as \u201cdesk research\u201d, for which BDS has access to various databases. Market research and customer surveys can also be carried out together with an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":649,"menu_order":32,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Header\" _builder_version=\"4.4.8\" background_image=\"https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/06\/hg_grey.png\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"0px||0px||true|false\" custom_padding=\"0px||0px|||\"][et_pb_row _builder_version=\"4.4.8\" custom_margin=\"0px||0px||true|false\" custom_padding=\"0px||0px|||\"][et_pb_column type=\"4_4\" _builder_version=\"4.4.8\"][et_pb_image src=\"https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/06\/bds-header-wettbewerbs-analyse.jpg\" title_text=\"bds-header-wettbewerbs-analyse\" _builder_version=\"4.4.8\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Intro-Text\" _builder_version=\"4.4.8\" custom_padding=\"40px|||||\"][et_pb_row _builder_version=\"4.4.8\" custom_padding=\"0px|||||\"][et_pb_column type=\"4_4\" _builder_version=\"4.4.8\"][et_pb_dcsbcm_divi_breadcrumbs_module separator=\"sep-pipe\" _builder_version=\"4.4.8\" fontsbreadcrumbs_font_size=\"14px\" fontsbreadcrumblinks_text_color=\"#e09900\"][\/et_pb_dcsbcm_divi_breadcrumbs_module][et_pb_text admin_label=\"H1\" _builder_version=\"4.4.8\" custom_margin=\"||15px||false|false\"]<h1>Kunden- und Wettbewerber-Analyse.<\/h1>[\/et_pb_text][et_pb_divider color=\"#666666\" _builder_version=\"4.4.8\" width=\"100px\"][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.4.8\" custom_padding=\"0px|||||\"][et_pb_column type=\"2_3\" _builder_version=\"4.4.8\"][et_pb_text _builder_version=\"4.4.8\" header_6_font_size=\"18px\"]<h6>Was machen Wettbewerber anders?<\/h6>\r\n<p>Um das Marktumfeld genau zu betrachten, werden sowohl (potentielle) Kunden als auch Wettbewerber analysiert. Im Regelfall geschieht dies als \u201edesk research\u201c, wof\u00fcr BDS verschiedene Datenbanken zur Verf\u00fcgung stehen. Zusammen mit einem etablierten Partner k\u00f6nnen aber auch Marktforschungen und Kundenbefragungen durchgef\u00fchrt werden.<\/p>\r\n<p>Das Ergebnis dieser Analysen dient dazu, die m\u00f6glichen Reaktionen des Marktes abzusch\u00e4tzen und ist somit ein wichtiger Input f\u00fcr die Bewertung des Gesch\u00e4ftsmodelles und der Erstellung einer Markteintrittsstrategie.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.4.8\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Services\" _builder_version=\"4.4.8\" background_image=\"https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/06\/hg_grey.png\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" hover_enabled=\"0\" locked=\"off\"][et_pb_row _builder_version=\"4.4.8\" custom_padding=\"0px||0px|||\"][et_pb_column type=\"4_4\" _builder_version=\"4.4.8\"][et_pb_text _builder_version=\"4.4.8\" custom_margin=\"||15px||false|false\" hover_enabled=\"0\"]<h2>Leistungsportfolio der BDS<\/h2>[\/et_pb_text][et_pb_divider color=\"#666666\" _builder_version=\"4.4.8\" width=\"100px\"][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" use_custom_gutter=\"on\" make_equal=\"on\" _builder_version=\"4.4.8\" custom_padding=\"30px|||||\"][et_pb_column type=\"1_4\" _builder_version=\"4.4.8\" _dynamic_attributes=\"link_option_url\" background_color=\"#ffffff\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNSJ9fQ==@\" box_shadow_style=\"preset1\" box_shadow_color=\"rgba(0,0,0,0)\" box_shadow_color__hover_enabled=\"on|hover\" box_shadow_color__hover=\"rgba(0,0,0,0.3)\"][et_pb_image src=\"https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/06\/bds-banner-geschaeftsmodelle.jpg\" title_text=\"bds-banner-geschaeftsmodelle\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNSJ9fQ==@\" use_overlay=\"on\" overlay_icon_color=\"#e09900\" hover_overlay_color=\"rgba(0,0,0,0.5)\" hover_icon=\"%%200%%\" show_bottom_space=\"off\" admin_label=\"Gesch\u00e4ftsmodelle\" module_class=\"et-zoom-in\" _builder_version=\"4.4.8\" _dynamic_attributes=\"url\"][\/et_pb_image][et_pb_text _builder_version=\"4.4.8\" text_font=\"|600|||||||\" text_text_color=\"#000000\" text_line_height=\"1.4em\" custom_padding=\"15px|15px|15px|15px|true|true\"]<p>Erstellen \/ Bewerten von Gesch\u00e4fts\u00admodellen<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.4.8\" _dynamic_attributes=\"link_option_url\" background_color=\"#ffffff\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzMSJ9fQ==@\" box_shadow_style=\"preset1\" box_shadow_color=\"rgba(0,0,0,0)\" box_shadow_color__hover=\"rgba(0,0,0,0.3)\" box_shadow_color__hover_enabled=\"on|hover\"][et_pb_image src=\"https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/06\/bds-banner-wettbewerbs-analyse.jpg\" title_text=\"bds-banner-wettbewerbs-analyse\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzMSJ9fQ==@\" use_overlay=\"on\" overlay_icon_color=\"#e09900\" hover_overlay_color=\"rgba(0,0,0,0.5)\" hover_icon=\"%%200%%\" show_bottom_space=\"off\" admin_label=\"Wettbewerbsanalyse\" module_class=\"et-zoom-in\" _builder_version=\"4.4.8\" _dynamic_attributes=\"url\"][\/et_pb_image][et_pb_text _builder_version=\"4.4.8\" text_font=\"|600|||||||\" text_text_color=\"#000000\" text_line_height=\"1.4em\" custom_padding=\"15px|15px|15px|15px|true|true\"]<p>Kunden- und Wettbewerber-Analyse<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.4.8\" _dynamic_attributes=\"link_option_url\" 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custom_padding=\"15px|15px|15px|15px|true|true\"]<p>Definition Markteintritts-Strategie<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.4.8\" _dynamic_attributes=\"link_option_url\" background_color=\"#ffffff\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NCJ9fQ==@\" box_shadow_style=\"preset1\" box_shadow_color=\"rgba(0,0,0,0)\" box_shadow_color__hover=\"rgba(0,0,0,0.3)\" box_shadow_color__hover_enabled=\"on|hover\"][et_pb_image src=\"https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/06\/bds-banner-strategische-partner.jpg\" title_text=\"bds-banner-strategische-partner\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NCJ9fQ==@\" use_overlay=\"on\" overlay_icon_color=\"#e09900\" hover_overlay_color=\"rgba(0,0,0,0.5)\" hover_icon=\"%%200%%\" show_bottom_space=\"off\" admin_label=\"Strategische Partner\" 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custom_padding=\"15px|15px|15px|15px|true|true\"]<p>Marktpotenzial-Analyse<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.4.8\" _dynamic_attributes=\"link_option_url\" background_color=\"#ffffff\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwMyJ9fQ==@\" box_shadow_style=\"preset1\" box_shadow_color=\"rgba(0,0,0,0)\" box_shadow_color__hover=\"rgba(0,0,0,0.3)\" box_shadow_color__hover_enabled=\"on|hover\"][et_pb_image src=\"https:\/\/bds-germany.com\/wp-content\/uploads\/2020\/07\/bds-banner-geschaeftsfeldstrategien.jpg\" title_text=\"bds-banner-geschaeftsfeldstrategien\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwMyJ9fQ==@\" use_overlay=\"on\" overlay_icon_color=\"#e09900\" hover_overlay_color=\"rgba(0,0,0,0.5)\" hover_icon=\"%%200%%\" show_bottom_space=\"off\" admin_label=\"MA Support\" 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