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Development of business unit strategies.

Which products should be offered to which customers in which markets through which channels? That is the central question when defining business unit strategies.

The basis for deriving successful business unit strategies is a profound knowledge of the environment (market, customers, competitors) as well as of the own company. With standardized analysis tools and audits, BDS prepares the base for the strategy definition in a structured manner. In our opinion, strategies should never be defined solely by external parties. That is why we work closely with our customers’ managers in such projects.

Services of BDS

Market potential analysis

Customer and competitor analysis

Business unit strategies

Creating and evaluating business models
Creating business plans
Definition of market entry strategy
Development of sales organizations
Selection of strategic partners


Post-merger integration

Company valuations