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Market potential analysis.

Understanding the market.

The evaluation of the market potential of products / product ideas is a basic requirement for the subsequent decisions concerning the business strategy. The potential sales volume is determined either through customer surveys or by means of desk research, supported by expert surveys.

As part of the market potential analysis, a common understanding of target markets and the needs of customers is created.

Services of BDS

Market potential analysis

Customer and competitor analysis

Business unit strategies

Creating and evaluating business models
Creating business plans
Definition of market entry strategy
Development of sales organizations
Selection of strategic partners


Post-merger integration

Company valuations