Definition of market entry strategy.

Capturing new markets.

Choosing the right market entry strategy is decisive for the success of any product, service, business field or idea. BDS does not provide standard strategies but tailor-made solutions. Off-the-rack strategies usually lead to little success.

Based on quantitative analyzes and market knowledge the right strategy is developed in accordance with your company and your goals. Depending on whether the aim is to conquer new geographic markets or to place a new product in an existing market, various options are considered, evaluated and merged into a consistent strategy.