Market potential analysis for a joint venture
A joint venture company in the automotive and telecommunications industry was looking for ways to implement new business models within its existing technical infrastructure (inside-out approach).
The technical performance capacity of the existing infrastructure and legal framework conditions were analyzed and then used to develop several different business models. For certain business models, BDS analyzed the competitive situation, identified the relevant drivers in the competition and developed various competition scenarios.
One business model was developed in detail in the form of a business blueprint. This process included, among other things, drafting an organizational and operational structure as well as creating a business plan including a sensitivity analysis. BDS compiled the project results in the form of a decision draft for the respective company’s board of directors.